Assessor Resource

CUVIND401A
Communicate effectively with arts professionals

Assessment tool

Version 1.0
Issue Date: May 2024


Practitioners, administrators or managers who work with a broad range of arts professionals apply the skills and knowledge in this unit. They could be working in the public or private sector and they could be interacting with arts professionals in contexts such as community projects, exhibitions, events or festivals.

This work is carried out under limited supervision.

This unit describes the performance outcomes, skills and knowledge required to communicate effectively with a range of arts professionals about cultural and business activities.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

Prerequisites

Not applicable.


Employability Skills

This unit contains employability skills.




Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria, required skills and knowledge, range statement and the Assessment Guidelines for the Training Package.

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to:

develop and engage in informed and appropriate arts industry communication for arts industry projects

apply effective interpersonal and communication skills

apply knowledge of types of professional communications required in the arts industry.

Context of and specific resources for assessment

Assessment must ensure:

access to information relating to arts organisations and arts professionals

interaction with others to reflect the communication aspects of the unit.

Method of assessment

A range of assessment methods should be used to assess practical skills and knowledge. The following examples are appropriate for this unit:

evaluation of approaches taken by the candidate for specific projects

oral or written questioning to assess knowledge of a specific arts context

review of reports prepared by the candidate about communication approach taken for a specific project

review of portfolios of evidence

review of third-party reports from experienced practitioners.

Assessment methods should closely reflect workplace demands (e.g. literacy) and the needs of particular groups (e.g. people with disabilities, and people who may have literacy or numeracy difficulties, such as speakers of languages other than English, remote communities and those with interrupted schooling).

Guidance information for assessment

Holistic assessment with other units relevant to the industry sector, workplace and job role is recommended, for example:

BSBCRT402A Collaborate in a creative process.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Required skills

communication skills to:

discuss and negotiate issues with arts professionals in a mutually beneficial way

relate to people from diverse backgrounds and people with diverse abilities

work collaboratively with others to establish rapport and build relationships with arts professionals

initiative and enterprise skills to view issues from the perspective of others and to anticipate reactions accordingly

planning and organising skills to:

gather information required for interaction with arts professionals in a logical way

organise interactions with others in a timely fashion

self-management skills to develop and manage own professional relationships.

Required knowledge

different roles of arts professionals and how they relate to a range of arts organisations

different contexts in which arts professionals operate

typical communication requirements between arts organisations and arts professionals

principles and techniques for effective communication and networking

sources of information about arts organisations and arts professionals.

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Relevant personnel may include:

CEOs

clients

colleagues

industry practitioners

managers

personnel associated with:

funding bodies

government departments or agencies

local councils

media outlets

other arts organisations

sponsors.

Arts professionals may be associated with:

collectives and cooperatives

community-based and Indigenous organisations

festivals

galleries

government departments

museums

not-for-profit and/or government-funded arts organisations

performance spaces

studio and media-based practices

theatres.

Information may relate to:

audience demographics

competitions

conceptual vision of the organisation and its impact on service provision

context of the arts organisation

events, such as lectures and talks

funding applications and allocations

loaning or borrowing of work

marketing strategies

organisational and administrative practices

publications

record and document requirements, such as:

consignment notes

financial statements

space usage

specific arts professionals:

historical contexts

their practices

techniques, methods and practices

timetabling and schedules.

Interactions may be written or verbal, formal or informal, and may include:

appointments

meetings

visits to:

museums

galleries

theatres

studios

institutions

rescheduling or moving to a more convenient space.

Outcomes may relate to:

arrangements for acquisition of work and associated documentation

contracts

decision not to proceed

decision to proceed at a later date

decision to proceed with that arts professional’s work

financial accountability

financial arrangements and payments

identification of other arts professionals to approach

identification of other networking opportunities

invitation to meet again at a future time, when closer match between arts professional and arts organisation may be possible

marketing

promotion

public relations

referral of arts professional elsewhere.

Verbal communication processes may include:

articulation

clarity of speech

feedback

language

listening skills

open questions

questioning skills

voice modulation

voice projection.

Non-verbal communication processes may include:

active listening

body language, including body orientation and gestures, and posture

clothing

colour

distance

facial expression

grooming

music

sound

touching

voice.

Barriers to effective communication may include:

acting on false assumptions and stereotypes

cultural differences not being addressed

educational differences not being addressed

failure to prominently display contact details in all communications provided to the client

inappropriate word choice

ineffective non-verbal communication

lack of 'contact us' forms or pages on websites

lack of distribution of reply paid cards or envelopes in mail-outs

lack of voice modulation and articulation

limited opening hours of call centres or offices

not listening actively

organisational factors

physical, personal, gender and age differences not being addressed.

Ways to establish relationships may involve:

approaching selected arts professionals

organising interviews, meetings or other gatherings

responding to unsolicited approaches

telephone, newsletters and the internet

attending networking events.

Opportunities may include:

attendance at industry events

meetings

regular face-to-face or other communication

seminars.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
In consultation with relevant personnel, identify arts professionals with whom communication is needed 
Clarify the type of information needed from the perspective of both parties 
Gather information to support the communication process 
Organise mutually convenient interactions with arts professionals 
Communicate purpose and expected outcomes of interactions with arts professionals 
Present information in formats appropriate to contexts and within required timeframes 
Seek information from arts professionals to meet identified needs within required timeframes 
Establish rapport with arts professionals using verbal and non-verbal communication processes 
Identify and act on potential barriers to effective communication with arts professionals 
Establish relationships in a manner that promotes goodwill and trust between own organisation and arts professionals 
Build trust and respect in business relationships through use of effective communication skills and techniques 
Identify and take up opportunities to maintain regular contact with arts professionals 
Proactively seek and act on information needed to maintain sound business relationships 
Honour agreements within the scope of individual responsibility 
Nurture relationships through regular contact and use of effective interpersonal and communication styles 

Forms

Assessment Cover Sheet

CUVIND401A - Communicate effectively with arts professionals
Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:


Assessment Record Sheet

CUVIND401A - Communicate effectively with arts professionals

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: